Web design for beauty & wellness

Websites that book more beauty clients.

Specialized, conversion-optimized web design for skincare clinics, wellness centers, and aesthetic practitioners. Fast. Beautiful. Built for the way your clients actually book.

  • Faster than WordPress
  • 80%Book on mobile
  • 100%Beauty-industry focus

Built for

Skincare Clinics · Dermal Therapists · Aesthetic Practitioners · Wellness Centers · Luxury Spas · Beauty Retailers

Works seamlessly with the tools your clinic already uses

t Timely
C Cliniko
A Acuity
S Stripe
M Mailchimp
G Google Business
Why beauty businesses choose us

The only web agency that truly understands the beauty business.

We speak your language — from microneedling to holistic wellness — and we build for the way your clients really book.

Industry knowledge

We understand booking flows, treatment galleries, and the trust signals that turn browsers into clients.

Mobile-first

80% of beauty appointments are booked on a phone. Every pixel is tuned for that reality.

Lightning fast

Hand-crafted HTML loads 3× faster than WordPress — better rankings, better conversions, less friction.

Secure & compliant

No plugin vulnerabilities. HIPAA-aware handling of client photos, forms, and booking data.

Services & packages

Websites tailored to your clinic's stage of growth.

Three flagship packages — plus bespoke rescues for clinics outgrowing their current site.

Essential

Essential Beauty

For solo practitioners and small clinics finding their feet online.

$2,500
  • 5-page website
  • Mobile-optimized design
  • Booking system integration
  • Service showcase with pricing
  • Google Maps & contact forms
  • 3 months of support
Start with Essential
Signature

Luxury Spa

For premium spas and multi-service wellness destinations.

$4,500
  • 12+ pages with custom features
  • E-commerce for retail products
  • Memberships & package booking
  • Multi-location support
  • Virtual tours & rich galleries
  • Review & testimonial management
  • 12 months of support
Design my Luxury Spa site

Add-ons

Professional photography session+ $800
Advanced SEO package+ $1,200
E-commerce setup for retail+ $900
Social media integration+ $400
Website Rescue & Optimization

Stuck on a slow WordPress site?

We convert tired WordPress clinics into custom HTML — faster, more secure, better ranked, and designed to convert mobile browsers into booked appointments.

Get a rescue quote
  • WordPress → custom HTML conversion
  • Speed optimization for mobile
  • Local SEO rebuild
  • Security hardening & backups
Our process

A calm, considered path from brief to booked.

  1. 01

    Discovery

    We map your clinic, treatments, and the exact journey your clients take from curious to booked.

  2. 02

    Design

    Elegant, calming layouts tailored to your brand — warm, spacious, and built to build trust.

  3. 03

    Development

    Hand-crafted, fast, secure HTML — mobile-first and tuned for Core Web Vitals.

  4. 04

    Integration

    Booking, payments, and client management wired in — Timely, Cliniko, Acuity, Stripe and more.

  5. 05

    Launch

    Deployed with local SEO, analytics, and a plan for ongoing care — so bookings start flowing.

Featured case study

Yuna Skin — a holistic clinic's digital home.

ClientYuna Skin — Holistic Skin Clinic
Scope21-page custom website
ChallengeComprehensive online presence for a holistic skin clinic
SolutionCustom HTML build with booking integration & educational content
ResultProfessional platform showcasing treatments, practitioner expertise, and holistic approach
21Custom pages
0.8sAvg. load time
96Mobile Lighthouse
Request the full case study
What clinics say

Results that speak the language of the beauty industry.

★★★★★

"Our online bookings nearly doubled in the first three months. The site finally feels as considered as the treatments we offer."

Lena M.Founder, Skincare Clinic
★★★★★

"They understood our holistic approach without us needing to over-explain. The new site is calming, elegant, and converts."

Amara R.Dermal Therapist
★★★★★

"Our clients rebook through the site without ever calling us. That alone paid for the project in the first quarter."

Priya S.Director, Luxury Spa
Why not them?

Specialists outperform generalists — every time.

A calm, honest look at how we compare to the alternatives beauty clinics usually consider.

vs. Full-service marketing agencies

"While others offer everything, we perfect the one thing that matters most — your website."

  • Them: spread across ads, social, SEO, content…
  • Us: one deliverable, done beautifully.
  • Them: retainers that scale up quickly.
  • Us: fixed-scope projects with optional support.
vs. DIY builders (Wix, Squarespace)

"Wix and Squarespace can't understand your client's booking journey like we do."

  • Them: generic templates, slow on mobile.
  • Us: 3× faster, built for Core Web Vitals.
  • Them: limited booking integrations.
  • Us: Timely, Cliniko, Acuity, and more.
About Aesthetica Digital

Boutique web design — exclusively for beauty & wellness.

We're a specialist studio. While other agencies build websites for everyone, we focus on the one industry we understand best: skincare, aesthetics, and wellness.

That narrow focus is our unfair advantage. We already know the booking psychology, the compliance considerations, the treatment language, and the visual tone that makes beauty clients trust a clinic before they've even booked.

  • Industry-specific expertise, from microneedling to membership spas
  • Technical superiority — custom HTML, not plugin stacks
  • Calming, premium design that matches your in-clinic experience
  • Long-term partnership, not a hand-off and vanish
Start a conversation
Frequently asked

Questions clinic owners ask us most.

How long does a clinic website take to build?

Essential Beauty projects typically wrap in 3–4 weeks. Premium Clinic builds run 5–7 weeks. Luxury Spa sites — with e-commerce, memberships, and multi-location support — run 8–12 weeks. We share a clear timeline during discovery so you always know what's next.

Do you integrate with Timely, Cliniko or Acuity?

Yes — those three are our most common integrations, alongside Stripe for deposits and Mailchimp for retention. If you're on a different platform, tell us in discovery and we'll confirm whether we can wire it in natively or through a booking handoff.

Can you migrate us off WordPress?

Absolutely — that's what our Website Rescue & Optimization service is for. We port your content into hand-crafted HTML, preserve your SEO equity, speed up your load times, and remove the plugin vulnerabilities that come with most WordPress sites.

Will I be able to update content myself?

Yes. Every site ships with a lightweight content layer for the areas you'll actually update — treatments, pricing, staff bios, testimonials, and blog posts. No clunky admin panels, no plugin roulette. We'll walk you through it during handover.

What happens after launch?

Every package includes a support window — 3, 6 or 12 months depending on tier — covering tweaks, small content updates, and technical care. After that, most clinics move to a light-touch care plan or simply call us when they need something.

Do you handle client photos and privacy?

Yes — we design before/after galleries with privacy-first defaults, consent tracking, and HIPAA-aware handling of sensitive imagery. We'll help you draft a beauty-specific privacy policy and set up the right consent flows for testimonials and photography.

Let's talk

Is your website booking clients, or losing them?

Tell us a little about your clinic. We'll respond within one business day with next steps — no hard sell, ever.

  • Response timeWithin 1 business day
  • ConsultationsAlways free
  • SpecialtyBeauty & wellness only

We'll never share your details. Replies in under 24 hours.